SOLESAVY, New York | 2021 - 2023

  • Built the brands YouTube channel from 0 to 12K subscribers using dynamic video strategies for audience retention and consistent growth.  

  • Increased organic traffic to website by 35%, by implementing best SEO practices to improve content discoverability. 

  • Executed NBA partnerships with Philadelphia 76ers, Portland Trailblazers, and Brooklyn Nets on "Kicks Cam" activation. KPIs were 3M+ impressions across social media and lead to a continued partnership with the Brooklyn Nets and NY Liberty for Fan Appreciation Night.

  • Managed a team of three (one producer and two video editors) and led production and script writing for premium video shoots with Nike and Jordan Brand.

COMPLEX NETWORKS, New York | 2016 - 2021

  • Created 2 original video franchises called #LIFEATCOMPLEX and Sneaker Battles with over 450+ episodes on YouTube and surpassing 30M+ views across all native video platforms, IG, Tik Tok, Facebook, and X. 

  • Organically incorporated sponsorships, ranging from product integrations to visual effects (VFX) bumper embedded into episodes. (Google, BudLight, McDonalds, MTV, ASOS, FOX TV, Logitech, Adidas, Vans, Swatch, eBay, HP)

  • Generated over $1M+ dollars in combined brand partnerships and residual YouTube Google Adsense, as well as licensed content on multiple streaming platforms. (FUSE Network, Roku, and Pluto TV.)

  • Grew the shows social media accounts to 15K+ followers across IG and X.