SOLESAVY, New York | 2021 - 2023
Built the brands YouTube channel from 0 to 12K subscribers using dynamic video strategies for audience retention and consistent growth.
Increased organic traffic to website by 35%, by implementing best SEO practices to improve content discoverability.
Executed NBA partnerships with Philadelphia 76ers, Portland Trailblazers, and Brooklyn Nets on "Kicks Cam" activation. KPIs were 3M+ impressions across social media and lead to a continued partnership with the Brooklyn Nets and NY Liberty for Fan Appreciation Night.
Managed a team of three (one producer and two video editors) and led production and script writing for premium video shoots with Nike and Jordan Brand.
COMPLEX NETWORKS, New York | 2016 - 2021
Created 2 original video franchises called #LIFEATCOMPLEX and Sneaker Battles with over 450+ episodes on YouTube and surpassing 30M+ views across all native video platforms, IG, Tik Tok, Facebook, and X.
Organically incorporated sponsorships, ranging from product integrations to visual effects (VFX) bumper embedded into episodes. (Google, BudLight, McDonalds, MTV, ASOS, FOX TV, Logitech, Adidas, Vans, Swatch, eBay, HP)
Generated over $1M+ dollars in combined brand partnerships and residual YouTube Google Adsense, as well as licensed content on multiple streaming platforms. (FUSE Network, Roku, and Pluto TV.)
Grew the shows social media accounts to 15K+ followers across IG and X.